From first conversation to live website.
A clear, step-by-step process, so you always know what's happening and what's next.
Enquiry
1–2 daysWe start with a conversation.
A quick chat to understand what you need and make sure we're a good fit. No hard sell, no lengthy forms: just your goals and a ballpark sense of whether the project is feasible.
- Free 30-minute discovery call
- Project fit assessment
- Ballpark estimate provided
Your side
- Briefly describe your project and goals
- Be open about your rough budget expectations
- Respond promptly so we can get started
My side
- Respond within 24 hours
- Ask the right qualifying questions
- Give an honest ballpark — not a number designed to win the job
Hi, I run a plumbing business in Burnie and need a new website. Budget around $3,500. Are you available?
Today at 9:14am
Hi! Yes, that budget works well. Happy to jump on a quick call this week — are you free Thursday?
Today at 9:47am
Discovery
2–3 daysUnderstanding your business properly.
We dig into your business, your customers, and your competitors. Site structure, messaging, and technology choices all come from this. Skipping this step is why so many sites look fine but don't work.
- Competitor analysis
- Sitemap & content planning
- Tech stack recommendation
Your side
- Provide brand assets — logo, fonts, colour palette
- Share access to existing DNS and hosting accounts
- Point me to competitors or sites you admire
My side
- Research your industry and local competitors
- Plan the sitemap and content structure
- Recommend the right CMS and tech stack for your needs
Competitor Analysis
Proposed Pages
Home
Services
About
Portfolio
Contact
Design
1 weekNo surprises in the build.
Before any code is written, you review high-fidelity mockups of the key pages: layout, colours, typography, and imagery working together, not a sketch. You get two rounds of feedback and sign off before development begins.
- Wireframing key page layouts
- High-fidelity UI design
- Two rounds of feedback & revisions
Your side
- Provide written content — copy, images, video
- Review mockups and give specific, actionable feedback
- Use the two allocated rounds — not an open-ended back-and-forth
My side
- Design to your brand, goals, and audience
- Present complete mockups — not rough starting points
- Incorporate feedback efficiently within the agreed rounds
Build
1–2 weeksClean code. No page builders.
The approved design becomes a working website. Clean, semantic code with no bloated page builders or unnecessary plugins. CMS configured, content populated, integrations connected. The staging site is fully tested before you're asked to review it.
- CMS setup & configuration
- Frontend development
- Content population & integrations
Your side
- Deliver any remaining content promptly
- Give timely feedback when the staging site is ready
- Consolidate all feedback into one round — not a drip feed
My side
- Build to the approved design — no improvised changes
- Test across browsers and devices before requesting review
- Optimise for Core Web Vitals — targeting 100 on Lighthouse
Launch
1–2 daysLive — verified, trained, supported.
Pre-flight checks, cross-device testing, Lighthouse scores, DNS migration, and SSL activation. Everything is verified before the switch, with zero downtime. After launch I record a personalised CMS walkthrough video and stay on hand for 30 days of post-launch support.
- Cross-browser & device testing
- Lighthouse & SEO checks
- DNS migration & SSL activation
Your side
- Provide DNS / domain access for go-live
- Give final sign-off when you're satisfied with everything
- Watch the CMS training video
My side
- Handle DNS migration and SSL — zero downtime
- Record a personalised CMS walkthrough video
- Stay on hand for 30 days of post-launch fixes at no extra cost
Lighthouse Scores
Performance
SEO
Accessibility
Best Practice
Revisions
Structured feedback, not open-ended changes.
Every project includes defined review rounds so feedback stays manageable and momentum doesn't stall.
Design Review
Two rounds of feedback on high-fidelity mockups before a single line of code is written.
Pre-Launch Review
One consolidated round of feedback on the fully built staging site before go-live.
Post-Launch Support
Minor fixes covered within 30 days of launch at no extra cost.
How It Works
What to expect when you work with a local web designer.
A common complaint I hear from Tasmanian businesses is that their last web designer wasn't technically strong: basic errors that should have been caught, or the same template rebranded for every client. My process is designed to avoid both.
Every project starts with a free 30-minute discovery call about your business, your customers, your goals, and what you've tried before. From there, I put together a proposal with a fixed price, a defined scope, and a realistic timeline. Once it's approved, you review the design before I write any code.
Communication throughout the build
You'll hear from me at every major milestone: design approval, staging review, and launch. Most clients stay hands-off until feedback is needed, which is fine. If you'd rather keep a closer eye on progress, I can set up a Trello board. Either way, by launch you'll have approved every section of your site, and my video walkthroughs show you how to make basic updates yourself.
After launch, every project includes a support period where I fix anything that needs attention. For ongoing help, my maintenance plans cover updates, backups, and priority support on a monthly basis. Get in touch to get started.
Process FAQ
Common questions,
straight answers.
Don't see your question? Send me a message and I'll reply within 24 hours.
What if I need changes after launch?
Monthly maintenance plans cover small content updates, security patches and backups. Larger additions are scoped as a new phase of work at an agreed price. Most clients stay on a plan, which also keeps me across their site.
Who provides the text and images?
Usually you do. I'll give you a clear outline of what each page needs. If you need help, I can connect you with professional copywriters and photographers, or include copywriting in the scope.
Do you use templates or page builders?
No. Every site I build is custom-designed and hand-coded: no page builders, no purchased themes. That means better performance, better security, and a site that does exactly what you need.
Will my site work on mobile?
Yes. Every site is designed mobile-first and tested across multiple devices and screen sizes before launch.
Get in touch
Ready to get started?
Fill out the form and I'll get back to you within 24 hours — usually much sooner.
Let's talk about your project.
Ready to get started? I'd love to hear about your business and what you're looking to achieve online.
