From first conversation to live website.
A clear, step-by-step process so you always know what's happening, what's coming next, and when you'll see results.
Enquiry
1–2 daysWe start with a conversation.
A quick chat to understand what you need and make sure we're a good fit. No hard sell, no lengthy forms — just a straightforward conversation about your goals and a ballpark sense of whether the project is feasible.
- Brief 15-minute discovery call
- Project fit assessment
- Ballpark estimate provided
Your side
- Briefly describe your project and goals
- Be open about your rough budget expectations
- Respond promptly so we can get the ball rolling
My side
- Respond within 24 hours
- Ask the right qualifying questions
- Give an honest ballpark — not a number designed to win the job
Hi, I run a plumbing business in Burnie and need a new website. Budget around $2,500. Are you available?
Today at 9:14am
Hi! Yes, that budget works well. Happy to jump on a quick call this week — are you free Thursday?
Today at 9:47am
Discovery
1 weekUnderstanding your business properly.
We dig into your business, your customers, and your competitors. This shapes everything that follows — site structure, messaging, and technology choices all come from this foundation. Skipping this step is why so many sites get built that look fine but don't actually work.
- Competitor analysis
- Sitemap & content planning
- Tech stack recommendation
Your side
- Provide brand assets — logo, fonts, colour palette
- Share access to existing DNS and hosting accounts
- Point me to competitors or sites you admire
My side
- Research your industry and local competitors
- Plan the sitemap and content structure
- Recommend the right CMS and tech stack for your needs
Competitor Analysis
Proposed Pages
Home
Services
About
Portfolio
Contact
Design
1–3 weeksNo surprises in the build.
Before a single line of code is written, you review high-fidelity mockups of the key pages. You'll see the layout, colours, typography, and imagery working together — a proper representation of the finished site, not a sketch. We have two rounds of feedback and you sign off before development begins.
- Wireframing key page layouts
- High-fidelity UI design
- Two rounds of feedback & revisions
Your side
- Provide written content — copy, images, video
- Review mockups and give specific, actionable feedback
- Use the two allocated rounds — not an open-ended back-and-forth
My side
- Design to your brand, goals, and audience
- Present complete mockups — not rough starting points
- Incorporate feedback efficiently within the agreed rounds
Build
2–6 weeksClean code. No page builders.
The approved design becomes a working website. Clean, semantic code — no bloated page builders, no unnecessary plugins. CMS configured, content populated, integrations connected. The staging site is fully tested before you're asked to review it.
- CMS setup & configuration
- Frontend development
- Content population & integrations
Your side
- Deliver any remaining content promptly
- Give timely feedback when the staging site is ready
- Consolidate all feedback into one round — not a drip feed
My side
- Build to the approved design — no improvised changes
- Test across browsers and devices before requesting review
- Optimise for Core Web Vitals — targeting 100 on Lighthouse
Launch
1 weekLive — verified, trained, supported.
Pre-flight checks, cross-device testing, Lighthouse scores, DNS migration, and SSL activation. Everything is verified before the switch — zero downtime, no surprises. After launch I record a personalised CMS walkthrough video and stay close for 14 days of post-launch support.
- Cross-browser & device testing
- Lighthouse & SEO checks
- DNS migration & SSL activation
Your side
- Provide DNS / domain access for go-live
- Give final sign-off when you're satisfied with everything
- Watch the CMS training video — it covers everything you need
My side
- Handle DNS migration and SSL — zero downtime
- Record a personalised CMS walkthrough video
- Stay on hand for 14 days of post-launch fixes at no extra cost
Lighthouse Scores
Performance
SEO
Accessibility
Best Practice
Revisions
Structured feedback, not open-ended changes.
Every project includes defined review rounds so feedback stays manageable and momentum doesn't stall.
Design Review
Two rounds of feedback on high-fidelity mockups before a single line of code is written.
Pre-Launch Review
One consolidated round of feedback on the fully built staging site before go-live.
Post-Launch Support
Minor fixes covered within 14 days of launch at no extra cost.
How It Works
What to expect when you work with a local web designer.
A clear process, no jargon, and regular updates — so you're never left wondering what's happening.
One of the most common complaints I hear from Tasmanian businesses is that their previous web designer wasn't technically strong — common errors that should have been caught, or templated boilerplate sites that were just a rebrand of the same layout pushed out to every client. My process is designed to be the opposite of that.
Every project starts with a discovery conversation — I ask about your business, your customers, your goals, and what you've tried before. From there, I put together a clear proposal with a fixed price, a defined scope, and a realistic timeline. Once approved, I design a concept for your review before any development begins, so we're aligned before I write a line of code.
Communication throughout the build
You'll hear from me at every major milestone — design approval, staging review, and launch. Most clients prefer to stay hands-off until feedback is needed, and that works perfectly. If you'd rather keep a closer eye on progress, I can set up a Trello board to track deliverables. Either way, by the time we reach launch, you'll have reviewed and approved every section of your site, and you'll know exactly how to make basic updates yourself.
After launch, every project includes a support period where I'm available to fix anything that needs attention. For businesses that want ongoing help, my maintenance plans cover updates, backups, and priority support on a monthly basis. Get in touch to start the conversation.
Process FAQ
Common questions,
straight answers.
Don't see what you're looking for? Send me a message and I'll get back to you personally — usually within a few hours.
What if I need changes after launch?
I offer monthly maintenance plans that cover small content updates, security patches, and backups. For larger additions, we can scope a new phase of work at an agreed rate. Most clients stay on a plan — it gives them peace of mind and keeps me across the site.
Who provides the text and images?
Typically you are responsible for content. I'll provide clear content outlines to guide you on what's needed for each page. If you need help, I can connect you with professional copywriters and photographers, or we can include copywriting as part of the scope.
Do you use templates or page builders?
No. Every site I build is custom-designed and hand-coded from scratch. No WordPress page builders, no purchased themes. This means better performance, better security, and a site that does exactly what you need it to do.
Will my site work on mobile?
Always. Mobile-first design is non-negotiable and built into every project. I test across multiple devices and screen sizes before launch. The majority of web traffic is now mobile, so this is treated as the baseline — not an afterthought.
Get in touch
Ready to get started?
Fill out the form and I'll get back to you within 24 hours — usually much sooner.
Let's talk about your project.
Ready to get started? I'd love to hear about your business and what you're looking to achieve online.