Make better decisions with the right data.
GA4, Search Console, and Google Business Profile set up correctly and connected to your goals — so you always know what's working, what isn't, and what to do next.
What gets set up
Measurement that actually means something.
GA4, Search Console, and Google Business Profile configured around your goals — not just switched on and forgotten.
Every Device Tracked
Conversions tracked across every device — phone calls, form submissions, and key actions captured wherever your customers are browsing.
Real Conversion Data
Goal completions, revenue, and funnel drop-off points visible in your dashboard — not estimated, not sampled, and not six months out of date.
Local Visibility
Your Google Business Profile optimised for local search — appear prominently in Google Maps and local results for searches in your area.
Clear Dashboards
Custom GA4 views surfacing the metrics that matter to your specific goals — not a wall of charts that takes a data analyst to interpret.
The platforms I set up and connect.
Google's own measurement tools, configured correctly and connected to your actual business goals.
Analytics & Tracking
Local & Maps
Conversion & Events
What you get
The results you can expect.
Every engagement is different, but these are the outcomes my clients consistently walk away with.
- Clear visibility into where your website traffic comes from
- Accurate conversion tracking that shows ROI from your website
- A Google Business Profile that drives local calls and visits
- Plain-English monthly reports you'll actually read and use
- Data-driven decisions instead of guesswork
Analytics
Set up correctly so your data actually means something.
GA4, Search Console, and Google Business Profile configured around your goals — not just switched on and forgotten.
Most small business websites have Google Analytics installed, but very few have it set up correctly. Default GA4 configurations miss key events, track internal traffic, and report on metrics that have nothing to do with whether the website is actually working. If you can't tell how many people contacted you through your website, which pages are driving enquiries, or whether your Google Business Profile is sending you customers, you're flying blind.
I set up Google Analytics 4, Google Search Console, and Google Business Profile for Tasmanian businesses with a focus on the metrics that matter to your specific goals. For a service business, that means tracking form submissions, phone number clicks, and time on key pages. For an e-commerce store, it means full purchase funnel tracking, revenue attribution, and abandoned cart visibility.
Google Business Profile for local search
For Tasmanian businesses targeting local customers, Google Business Profile is often the highest-value channel available — and one of the most neglected. A properly optimised GBP listing, combined with consistent NAP data across the web and a strategy for generating genuine reviews, can drive significant local search traffic without paid advertising.
I set up and optimise GBP listings as part of a complete local SEO strategy, or as a standalone service for businesses that already have a website and just want to improve their local visibility. Get in touch to discuss what's right for your situation.
Not starting from scratch?
Already have a website?
Whether it's a few years old or just not performing the way you'd like, I can step in and help — no need to start over.
Get in touchBug fixes
Something broken or not behaving as expected? I'll diagnose and fix it fast.
New pages & features
Need a booking form, new service page, or custom functionality added?
Performance improvements
Slow load times and poor PageSpeed scores cost you leads. I'll fix both.
Redesigns & refreshes
Your site works but looks dated. A refresh can make a significant difference.
CMS migrations
Moving from WordPress, Wix, or Squarespace to something better? I handle it.
Ongoing support
Regular updates, content changes, and peace of mind that someone's got your back.
What I do
Everything your business needs online — in one place.
From brand-new websites to ongoing digital support, all handled locally from Burnie.
View all services →Website Design
Custom-designed, on-brand websites built to convert visitors into enquiries.
Development
Fast, standards-compliant code. Mobile-first and performance-driven from day one.
Performance
PageSpeed 100, Core Web Vitals optimised, and full technical audits — no hidden issues, no slow pages.
SEO
Local SEO, keyword research, Google Business Profile, and on-page optimisation for Tasmanian businesses.
E-commerce
Online stores built to sell. Products, checkout, payments — all end-to-end.
Analytics
Know what's working. GA4, Search Console & Google Business Profile, set up right.
Maintenance
Ongoing updates, security, backups and a local expert to call when something needs fixing.
Managed Hosting
Australian servers, daily backups, SSL, domain management, and 24/7 monitoring — all handled for you.
Not sure?
Not sure what you need? Get in touch and I'll point you in the right direction — no obligation.
Analytics FAQ
Common questions,
straight answers.
Don't see what you're looking for? Send me a message and I'll get back to you personally — usually within a few hours.
I already have Google Analytics installed — do I still need a setup service?
Almost certainly yes. Default GA4 installations miss key conversion events, include internal traffic in your numbers, and report on metrics unrelated to whether your site is working. A proper setup means measuring what matters to your actual business goals.
How do I know if my current analytics are set up correctly?
Open your GA4 dashboard and check the Conversions report. If you see zero conversions, cannot identify what they represent, or have never configured a conversion event — your setup needs work. A quick audit will confirm what is and is not being tracked accurately.
What is Google Business Profile and why does it matter?
Google Business Profile is the listing that appears in Google Maps and local search results. For a Tasmanian business targeting local customers, it is often the highest-value digital channel available — and it is completely free. A well-optimised profile drives real enquiries, calls, and visits.
What does a monthly report look like?
A plain-English summary covering traffic sources, top pages, conversion numbers, Search Console ranking changes, and anything worth acting on. No jargon, no vanity metrics — just what happened, what it means, and what to do about it.
What specific events do you track in GA4?
It depends on your business type. For service businesses — form submissions, phone number clicks, email clicks, and time on key pages. For e-commerce — add-to-cart, checkout initiation, purchase completions, and revenue by product. Everything is configured around your actual goals, not generic defaults.
Do you offer ongoing monthly reporting?
Yes. Monthly reporting is available as a standalone service or as part of an ongoing retainer alongside SEO or maintenance. You will receive a clear report each month with actionable insights — not just a PDF full of screenshots.
Get in touch
Ready to get started?
Fill out the form and I'll get back to you within 24 hours — usually much sooner.
Let's talk about your project.
Ready to get started? I'd love to hear about your business and what you're looking to achieve online.