Jayben
A new website for an OEM specialist in power train products — designed to showcase the offerings of multiple arms of the parent company through a user-friendly editor, with the flexibility to export to a standalone CMS down the line.
Overview
jayben.com.auJayben is an OEM specialist focused on power train products, sitting under a parent company with multiple distinct arms. The brief was a new website that could showcase products across the different arms of the business, give the team a genuinely usable editor for ongoing updates, and keep options open for migrating to a different CMS later if the structure of the business changed. Designed and coded from scratch on a hosted CMS platform with static export capability built in.
What we did
- Custom design from scratch
- Information architecture for multi-brand product structure
- Build on hosted CMS with user-friendly editor
- Static export pathway for future portability
- Mobile-first responsive build
Tech stack
The Project
A multi-brand product showcase, built to grow.
Jayben needed a website that could represent several arms of the parent company without becoming a maintenance burden — and that wouldn't lock them into a single platform forever.
Jayben sits within a parent company structure that spans multiple distinct arms, each with its own product range and audience. The challenge wasn't building one website — it was building one website that could represent that structure clearly without forcing visitors to play detective to find what they came for.
The design phase focused on information architecture: how to surface the different arms of the business, how products should be grouped and navigated, and how the visual direction could pull cleanly across the lot without each brand fighting the others. The result is a clean, structured site where the parent company's breadth feels like a strength rather than a confusion.
The technical choice was a hosted CMS platform with a genuinely usable editor for the in-house team, and the deliberate option to export the front-end as static code if the business ever needed to move to a standalone CMS. Locking yourself into a single platform forever rarely ages well — building with portability in mind keeps options open without paying any meaningful day-one cost.
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