Jayben
A new website for an OEM power train specialist, presenting products from several arms of the parent company, with an easy editor and the option to export to a standalone CMS later.
Overview
jayben.com.auJayben is an OEM specialist in power train products, part of a parent company with several distinct arms. The brief was a website that presents products across those arms, gives the team an editor they can use, and keeps the option of moving to a different CMS if the business changes. Designed and built from scratch on Webflow, with static export.
What we did
- Custom design from scratch
- Information architecture for multi-brand product structure
- Build on hosted CMS with user-friendly editor
- Static export pathway for future portability
- Mobile-first responsive build
Tech stack
The Project
A multi-brand product showcase, built to grow.
Jayben needed a website that could represent several arms of the parent company without becoming a maintenance burden or locking them into one platform.
Each arm of Jayben's parent company has its own product range and audience. The challenge was one website that represents that structure clearly, so visitors find what they came for without hunting.
The design phase focused on information architecture: how to present each arm of the business, how to group and navigate products, and how one visual style could cover all of them without the brands competing. The parent company's breadth reads as a strength, not a muddle.
The site is built on Webflow, which gives the in-house team a usable editor and can export the front end as static code if the business ever moves to a standalone CMS. Building for portability keeps that option open at little upfront cost.
Get in touch
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