Ultra Auto Electrical
A fully-featured WordPress website for a Tasmanian auto electrician — built for both services and products with extensive content management capabilities for the client to manage independently.
Overview
ultraae.com.auUltra Auto Electrical provides auto electrical services and products across Tasmania. Working from client-supplied branding, the brief was to design and build a professional WordPress website with the depth of content management needed to independently maintain a services section, product listings, and general site content without relying on a developer for day-to-day updates.
What we did
- Website design and visual direction
- WordPress development
- Extensive custom content management setup
- Services and product catalogue structure
- Mobile-first responsive build
- CMS training and handover
Tech stack
The Project
A website they could run themselves.
Ultra Auto Electrical needed more than a website — they needed a content system they could maintain without calling a developer.
Ultra Auto Electrical covers a broad range of auto electrical work across Tasmania, from vehicle diagnostics and electrical repairs to parts and accessories. The website needed to reflect that range — and give the client the tools to keep it current without needing outside help for every update.
The design was built around client-supplied branding, adapted and extended into a full website visual language. The build is on WordPress with Advanced Custom Fields, structured so the client has genuine control: services can be updated, product listings added or removed, and general content maintained entirely in-house.
Getting the CMS setup right was as important as the design itself. The handover included YouTube video walkthroughs of every content management task, so the client had practical reference material for the long term. The front end hits a perfect 100 PageSpeed score and is built mobile-first throughout.
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