Green Energy Technologies
A focused design-only engagement for a renewable energy company — multiple homepage mockups and visual direction options exploring how the brand could present itself online, providing the pathway for the next iteration of the GET website.
Overview
greenenergytechnologies.com.auGreen Energy Technologies (GET) operate in the renewable energy industry. The brief was specifically a design engagement — not a build. The client had a rough idea of what they wanted the site to look like, but needed help refining the vision into something concrete enough to make decisions on. The work covered several homepage variations, exploring different design directions, layouts, and visual treatments. The final designs weren't coded into a working website here, but they served their actual purpose: providing the pathway for the next iteration of the GET site.
What we did
- Discovery and goal-setting workshop
- Multiple homepage mockup variations
- Visual direction exploration across colour, typography, and layout
- Design feedback and refinement
- Final design selection and handoff
Tech stack
The Project
Design first — and that's where the engagement ended.
Green Energy Technologies needed help refining a rough vision into concrete design options. The brief stopped at the mockup; the value was in the clarity it produced.
Not every project needs to end in a finished website. Sometimes the most useful thing a designer can deliver is a set of clear, considered design options that let a client make the next decision properly — even if that next decision is implemented by someone else, or revisited months later.
Green Energy Technologies came to the project with a rough sense of how they wanted to present themselves online but no clear way to get from "rough sense" to "this is the direction." The work was a focused design engagement: a discovery conversation about goals, audience, and the shape of the renewable energy market they''re selling into; then several homepage mockups, each taking a different design direction in colour, typography, and layout.
The mockups gave the client what they actually needed at that moment — the ability to see their content presented in concrete, distinct visual treatments and choose one with confidence. The final selected design was refined and handed off as the basis for the next iteration of the GET website, even though that build went forward separately. Sometimes the design work is the deliverable.
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