PHAS
Brand identity and a custom Django platform for PHAS, my Australian hosting company: sign-up, billing, domains, provisioning and support in one system.
Overview
phas.auPHAS is my Australian hosting company. The project meant building a brand from scratch and a custom platform to run the business: sign-up, Stripe billing, domain registration, server provisioning, DNS and support tickets. It needed to look credible in a competitive market and be straightforward for customers to use.
What we did
- Custom brand identity design
- Website design and visual direction
- Django platform development
- Stripe billing integration
- Domain, DNS and server provisioning integrations
- Mobile-first responsive build
Tech stack
The Project
Building credibility in a competitive space.
PHAS needed a brand and website that could stand beside established hosting providers, and a back end capable of running the business.
Web hosting is a technical product in a market where trust and clarity matter as much as the spec sheet. PHAS started at zero: no brand, no website. Everything was built from scratch, from logo to live site.
The brand positions PHAS as a credible option in a market dominated by large national providers. The visual language is clean and direct: no gimmicks, no stock-photo data centres.
The platform is a custom Django application, not an off-the-shelf billing panel. It handles sign-up, Stripe billing, domain registration, server provisioning, DNS and support tickets, so customers manage their services, pay invoices and get help without manual handling.
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