NW Pelvic Health
Branding and a custom Wagtail (Django) website for a North West Tasmanian pelvic physiotherapy practice, optimised for speed and local search.
Overview
nwpelvichealth.auNW Pelvic Health is a specialist pelvic physiotherapy practice on Tasmania's North West coast. The brief was to establish the business online from scratch: branding, website, and local SEO to compete with much larger healthcare groups in the region. The site needed to be approachable for patients, credible for referring GPs, and fast enough to rank on the searches that matter.
What we did
- Brand identity design
- Website design and visual direction
- Wagtail (Django) CMS development
- Performance optimisation
- Local SEO foundations
- Mobile-first responsive build
Tech stack
Services delivered
The Project
A specialist healthcare practice, built online from scratch.
NW Pelvic Health needed branding and a website that could compete with much bigger players in the region.
When the project started, NW Pelvic Health was a new business with no brand, no website and no search visibility. I built all three, with particular attention to local SEO so the practice could compete with much larger healthcare groups for the searches that bring in new patients.
The brand came first: professional and clinical without being cold. Pelvic physiotherapy is a sensitive area, and the brand had to earn the trust of patients who often arrive after a long search for someone who can help.
The website is built on Wagtail, an open-source Django CMS, so service pages, FAQs and team bios can all be updated in-house. The build is heavily performance-optimised: minimal JavaScript, optimised images and server-side rendering keep it fast on slower regional connections.
Local SEO was built in from the start, with schema markup, page structure and content targeting North West Tasmania pelvic health searches.
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