Teddy's Little Treasures

Teddy's Little Treasures runs a family day care service in the Green Valley. The brief originally called for a standard multi-page site — services on one page, about on another, gallery somewhere else, the kind of structure most small businesses default to without really questioning whether it suits them. As the design phase progressed, the client realised what they actually needed was much simpler: a single page that gives a parent everything they need to decide whether to enquire, without making them click around to find it.

Pivoting mid-project is the kind of thing that can derail a build if it isn't handled cleanly. The wireframes from the multi-page version weren't wasted — they became the section structure for the single page. The visual direction carried across. What changed was the navigation pattern and the conversion flow: instead of pushing visitors through a series of pages, the new build keeps everything within reach and makes the enquiry form impossible to miss.

The result is a tight, brand-aligned single-page site. Parents looking for daycare don't want to do detective work before they pick up the phone — and the conversion rate on the new design is the proof.